Youtube.com is one of the best sites on the web. Funny pets, awesome old videos and clips, instructions on how to do almost anything, people expressing themselves, babies laughing, bloopers...the list of youtube goodies could go on for pages.
The library where I am employed uses youtube to make all different types of videos. We have a series called Librarian vs Stereotype and addresses copyright and other scholarly communication issues, clips about all that librarians and libraries have to offer, and that there is more to research than computers and that library staff have the ability and desire to help them, and to make their college experience easier.
There were topics ranging from roving reference to proper library attire (good luck with that!) Ask-a-Librarian service, Dewey Decimal System, and many funny library videos. An AWESOME song that I added to my blog months back is
I think these are effective and will grow even more so once the users of youtube realize there is this type of information and assistance available to them in their own places, whereveer that may be. But it is meeting the users where they are, and as modern librarians that is what we have to do.
Other uses could be instructionals, ads, announcments, contest, outreach, I would think the possiblities are almost limitless!
http://www.youtube.com/watch?v=Ne_WXP7lUWM
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